Colour Theory:
Everyday..literally everyday when we are online our mood changes and we constantly take in information and remember things easily all because of the colours that we consume. It totally changes how we feel about something. "people react very emotional to the wide range of different colours. By looking at one we connect it with our memories to associate the colour with personal experiences. Especially for marketing activities colours are perfect to arouse emotions."

3 Different Effects:

• Psychological effect - this effect is based on your personal experiences. for example the connection between yellow is 'holiday', 'heat' and 'freshness'.
• Symbolical effect - 'sky-blue' is a good for this affect, such colours that can be associated with specific objects.
• Cultural effect - different colours have different meanings in different places. for example white is usually associated with pureness and innocence in the western culture but in the eastern culture is a colour to show death or sadness.

Some words that associate with these colours.